Cheryl Binnis

Cheryl Binnis

Hypnotherapist in Poole

Hi, I'm Cheryl. Thank-you for taking the time to look at my profile.

I'm a Master level life coach, neuro-linguistic programming (NLP) practitioner, Transformational Coaching Specialist and clinical hypnotherapist. I'm also a Level 5 sports massage and soft tissue therapist, which enables me to work with both the mind and the body where this will get the best results for clients. I combine 20 years' experience in leadership roles in the corporate world with a range of complementary therapies to put clients back in control of how they think, feel and act.

I'm passionate about physical and mental wellbeing and my mission is to enable people who feel stuck in some way to step up their mental fitness and get their power back so that they can lead their happiest, healthiest and most successful life. I run a mind and body practice which you can read more about here:

Is this you?

• Do you feel anxious and overwhelmed by the impact of the pandemic, and confused as to where to go next personally and professionally?
• Do you feel as though you're a bystander in your own life and that someone else is in charge, but you're not sure who?
• Do you feel stuck in a job or relationship that isn't right for you?
• Would you like to break free of fears, phobias, or habits that you know aren't good for you and are holding you back?
• Do you want to bring more focus and direction to your career?

If that's you, I'd love to help you get back in the driving seat and give you the tools and techniques you need to map out the next stage of your journey. I'm passionate about supporting people who want to live a full, happy, successful life, but have lost their way, been derailed by events or feel stuck in a rut.

Background & Qualifications

I have 20 years' experience working in the corporate world (retail and financial services), where I held senior leadership roles in marketing, strategy, insight, operations and finance, working with people at all levels, including senior managers, executives and Board members. This experience gave me a real insight into the challenges and successful strategies involved in transformational change, both at a corporate, cultural and individual human level.

The following qualifications help me to support clients with a range of mental and physical challenges:

- Level 5 professional BTEC diploma in soft tissue therapy and sports massage (London School of Sports Massage)
- MA degree in Modern Languages from Oxford university
- Master Life Coach Diploma
- Advanced Cognitive Behavioural Therpapy (CBT) Diploma
- Master Clinical Hypnotherapist
- Master NLP practitioner
- Mastery Integrated Diploma in Clinical Hypnotherapy, NLP and Life Coaching
- Certified Transformational Coaching Specialist
- Mental Health First Aider (MHFA England)
- Emotional Freedom Technique practitioner
- Balinese massage therapist (Jamu Spa School in Nusa Dua, Bali)
- Financial Advice Certificate (Institute of Financial Services, now part of the London Institute of Banking and Finance)


- Accredited full member of the Federation of Holistic Therapists for hypnotherapy, neuro-linguistic programming and sports massage
- Full member of the ISRM (Institute of Sport and Remedial Massage)
- Verified member of the Life Coach Directory
- Accredited member of the ACCPH.

These accreditations and memberships mean I'm vetted and qualified to do the work that I do and maintain high standards of continuous professional development. You can view my profiles here.


As I'm an acredited full member of the Federation of Holistic Therapists, if you have a health cash plan with a provider such as Westfield Health, Medicash, Healthshield, UK Healthcare and WHA Direct, they may cover the cost of massage or hypnotherapy treatments provided by me (depending on the terms and conditions of your particular policy).

My Specialisms

Through a combination of different techniques includling practical coaching, neuro-linguistic programming (NLP), and clinical hypnotherapy, I help clients address a range of mind and body issues. For example:

- breaking through obstacles that are holding you back, such as anxiety, low self-esteem, limiting beliefs
- dealing with uncertainty and lack of motivation
- overcoming fears and phobias (such as fear of presenting or fear of flying) and kicking bad habits
- better managing the triggers, symptoms and effects of stress
- discovering your purpose in life, identifying your goals, setting clear objectives and developing an action plan to achieve these
- creating a shift in your career, whether it's improving your relationships with stakeholders at work, building your profile, getting the next job, or changing career path

Approach to Therapy & How I Work

Many people find it reassuring to have a chat before committing to spending any money. So I offer a free, no obligation initial telephone consultation lasting 30 minutes. This enables me to understand whether and how I can help you, and also gives you the opportunity to ask any questions you may have. Weekend and evening appointments available.
Call me for a free phone consultation on 07977 230573, or email me on

I always tailor my approach to clients' individual circumstances and needs. I focus on enabling your mind and body to work as one united team. I'm passionate about both mental and physical health and truly believe that if you want to be happy, healthy and successful, there are three parts of you that all need to be working together and in the same direction, as one unified team:

- your conscious mind,
- your subconscious mind
- your body.

Sometimes these parts are either working against one another, or one or more of them is ‘blocked', which makes it really hard for you to be as happy, healthy and successful as you want to be, no matter how hard you try. If we just focus on one of these areas, it rarely gives us the results we were hoping for because we're only addressing part of the big picture that is your mind and body.

My approach is to bring together different therapy types and techniques to work with you on all three of these levels. I will tailor my approach to your individual circumstances, needs and priorities so that we can address the gap between what your rational mind knows and understands is the right thing versus what your subconscious mind is making you believe, think, feel and do:

- Conscious mind - through rational conversations, life coaching models and exercises I will work with you to identify key issues and blockers, identify goals and generate practical action plans
- Subconscious mind - through NLP (Neuro Linguistic Programming) and hypnotherapy, which both work with your subconscious to help manage negative emotions, we will work together to reprogramme unhelpful thought processes, overcome fears and phobias and change behaviours that are holding you back
- Body - through sports massage and soft tissue therapy I can help relax your body and mind, relieve stress and anxiety, while through EFT (Emotional Freedom Technique) we will work together to unblock trapped energy flow and negative emotions

Therapies & Rates

Please note the rates detailed below are there to give you an idea of the therapists standard rates, we strongly advise you contact the therapist for more detailed rates and any offers they may have.

Therapy Appointment Type Rate
Hypnotherapy In Person £85 per 60 minutes
Massage Therapy In Person £45 per 60 minutes
Emotional Freedom Technique In Person £85 per 60 minutes
NLP In Person £85 per 60 minutes
Life Coaching In Person £85 per 60 minutes

Additional Rate Information

All therapies are provided face to face (when permitted under Government Tier restrictions) with robust COVID-19 health and safety measures in place, and all my coaching and hypnotherapy services are also available online via Zoom, Skype or WhatsApp throughout any lockdowns. For life coaching, NLP and hypnotherapy, I offer a free, no obligation initial telephone consultation lasting 30 minutes. This enables me to understand whether and how I can help you, and also gives you the opportunity to ask any questions you may have. I charge £45 per hour for sports massage and soft tissue therapy and £85 per hour for one hour life coaching, hypnotherapy, NLP and career coaching sessions, with a discount when 4 or more sessions are booked up front. Most clients benefit from having 6 to 10 sessions, or an intensive half day breakthrough session, to really get to grips with the issues they're facing. I tailor my approach to your personal needs and circumstances, or you can choose from a range of packages which you can read about on my website: My most popular packages are: Anxiety Breakthrough session Intensive half day face to face session combining coaching, NLP techniques and clinical hypnotherapy, or two 2 hour sessions, depending on client preference. £297 This is for you if you want to tackle a specific problem and drive a rapid shift in your mindset, such as: • reducing anxiety and gaining more control over how you feel about a particular issue • dealing with uncertainty and confusion • managing and reducing stress • overcoming a fear or phobia (eg fear of flying, performance nerves or fear of presenting) Reset your Career or Business package: 4 x 1 hour coaching sessions (including NLP techniques and hypnotherapy where appropriate). £320 This is for you if you want to: • re-evaluate your career path or business strategy • achieve your full potential in your career or business, re-inventing yourself or your business where needed • build your personal brand, confidence and impact at work • create a career plan mapping our your next two or three moves, either as an employee or a business owner • get your next job - to include support with CV writing, interview practice and networking strategies where needed • transition successfully from management to leadership • improve your profile and stakeholder management at work • move to a different career path, or move from employment to starting up your own business Resilience and Confidence Builder - your tailored mental fitness programme 6 x 1 hour coaching sessions combining coaching, NLP techniques and hypnotherapy. £465 This is for you if you want to take control of your mental fitness and build the resilience you need to bounce back from adversity: • break through obstacles that are holding you back, such as anxiety, low self-esteem, limiting beliefs, fears and bad habits • build the resilience you need to deal with setbacks positively and move on from them • better manage the triggers, symptoms and effects of stress • build the confidence and courage you need to make big decisions and lasting changes in your career or personal life • better manage and prioritise your physical and mental wellbeing • discover your purpose in life and set big life goals for yourself, underpinned by a clear plan of action