Digital advertising is constantly changing and improving. To successfully use native advertising this year, webmasters need to consider a number of nuances.

A rating of the top advertising networks that work with native advertising can be found on the website of AffCommunity.

Use of multimedia formats

Currently, instead of advertisements in the usual text format, webmasters are increasingly using multimedia formats: videos, animated content, GIFs, etc. Such ads are more appealing to users, especially those who access the Internet from smartphones or tablets. By using these formats, you can attract user attention and start interacting with your audience more effectively.

What needs to be done for successful adaptation?

• Experiment with multimedia materials and video content.
• Optimize content for smartphones and tablets.
• When creating native advertising, use innovative virtual reality technologies that increase the interactivity of advertising campaigns.

The need to make content more high-quality and transparent

Google, Facebook, and other major internet platforms have significantly tightened their requirements for advertising materials. They want advertising to be clearly labeled, transparent, and ethical.

Compliance with these requirements will not only protect you from sanctions imposed by platforms, but also help increase user trust.

What needs to be done for successful adaptation?

1. When placing advertising materials, always inform your audience.
2. Maximize the transparency of your advertising campaigns and adhere to ethical standards.
3. Do not make false promises to users or resort to overt manipulation.

Advertising personalization

Personalized advertising is currently the most effective form of advertising. The accuracy with which systems determine user interests, preferences, and requirements is constantly improving. Therefore, you should strive to maximize the personalization of your advertising messages.

What needs to be done for successful adaptation?

• Collect information about the audience's interests and behavior patterns to make advertising messages as personalized as possible.
• Use algorithms that dynamically adapt advertising to user activity.

Smartphones are the main channel for advertising

In recent years, audiences have been using smartphones much more actively than computers, which has had a huge impact on affiliate marketing. To be successful, publishers need to understand that user behavior on mobile devices and PCs is different in order to optimize advertising content for smartphone screens.

What needs to be done for successful adaptation?

1. Create mobile versions of advertising materials that load much faster and are more convenient to use on smartphones.
2. Optimize native advertising campaigns, taking into account the characteristics of user behavior on smartphones.

AI solutions

Artificial intelligence is currently one of the key tools used by publishers. This innovative tool will be used even more actively in native advertising this year, helping publishers predict user behavior and tailor content to the needs of their target audience.

What needs to be done for successful adaptation?

• Create creativity and analyze the effectiveness of advertising campaigns using artificial intelligence tools.
• Use AI to optimize bids, select the best target audiences, and predict likely conversions.